Following the achievement of the objectives set within the program framework and upon the completion of all courses, including the internship, the student will obtain an Attestation of Collegial Studies (AEC) recognized by the Ministère de l’Éducation et de l’Enseignement supérieur du Québec.

International students are eligible for post graduate working visa.

PROGRAM DESCRIPTION

Leading to an Attestation of College Studies (AEC),this program aims to equip students so that they can properly perform tasks such as:

• coordination & integration of multimedia content on various digital platforms;
• management of public relations on social media;
• business development and online marketing strategies;

The skills have been adequately selected to reflect the demands and expectations of employers. Graduates will therefore be able to perform the tasks required in the workplace. In addition, the program follows a logical learning curve starting from basic theoretical notions while progressing towards practical applications, including

Canada College’s Digital Marketing program has set for objectives to:

• train technicians specialized in Internet communication and Web community management;
• train technicians capable of improvinga company image & visibility on the Internet as well as improving its digital recognition (e-recognition);
• train technicians able to use various softwarebenefiting to the distribution of multiplatform digital content.

Upon the successful completion of the study program,these technicians will be ableto use digital marketing tools available on the market in order to implement communication, public relations, advertising and promotion strategies,following the orientations and objectives of the business marketing plan.

College Canada’s Digital Marketing program trains individuals who can work for consulting firms, advertising agencies, commercial companies, associations, government, social organizations, art galleries, cultural organizations, etc.

The profile corresponds to the national occupational classification:

• 1123 – Advertising, marketing and public relations professionals.

Job titles to which the graduates of this program can aim to work upon are:

• Information officer;
• Digital advertising consultant;
• Digital content coordinator;
• Web community manager;
• Social media manager.