| Program code | NWY.20 |
| Type of diploma | Attestation of Collegial Studies (ACS |
| Program category | 500 - Artistic techniques |
| Units to be completed for the diploma | 41.66 |
| Total duration | 5 sessions |
| Total time to complete the diploma | 1305 hours |
| Number of internships offered | 1 |
| Duration of internship | 285 hours |
The objective of the Digital Marketing program is to train technicians capable of coordinating and integrating multimedia content on various digital platforms. They will have the skills required to do public relations management on social media, business development and the application of online marketing strategies.
This program allows graduates to learn internet communication and web community management. They will be able to improve a company's electronic recognition, image and visibility.
Graduates of this program will be able to work in consulting firms, advertising agencies, commercial businesses, government, social organizations, art galleries, cultural organizations and any other business that wants to promote itself on the Web. sur le Web.
To learn more about the application process, please go to the admissions tab for more information.
The Digital Marketing program consists of 41.66 total units, spread over five semesters. During the course of the program, the student must complete 465 hours of theory and 840 hours of practical courses, for a total of 1,305 hours. In order to graduate, the student must complete all of the courses listed below:
| Course Code | Course Name | Duration (hours) |
|---|---|---|
| 589-MN2-GC | Digital Marketing and Career Options | 45 |
| 589-BL1-GC | Office Software | 60 |
| 589-ICN-GC | Digital Content Integration | 60 |
| 589-CM1-GC | Social Media Communication Plan | 90 |
| 589-LT1-GC | Leadership and Teamwork | 60 |
| 589-RP1-GC | Copywriting and SEO | 60 |
| 589-WA1-GC | Web Analytics | 60 |
| 589-LM1-GC | Social Media Monitoring Software | 90 |
| 589-DL1-GC | Online Business Development | 60 |
| 589-PL1-GC | Online advertising production costs | 45 |
| 589-SEM-GC | Search Engine Marketing (SEM) | 60 |
| 589-GL1-GC | Online Public Relations Management | 90 |
| 589-CAV-GC | Audio and Video Production Coordination | 45 |
| 589-OCM-GC | Online Community Management | 60 |
| 589 -CRM-GC | Customer Relationship Management (CRM) | 60 |
| 589-ASF-GC | Automated Sales Tunnel | 90 |
| 589-DMI-GC | Digital Marketing Internship | 285 |
| Total | 1305 | |